3 FREE Google Tools You Can’t Miss

As you are working on your overall search engine marketingefforts, it is nice to see how Google is tracking your progress.   A wonderful free resource is the Google Webmaster Tools.  This allows you to track keep track of your websites with Google and stay on top of things like your Sitemaps and the most [...]

Don’t just optimize your home Page – 3 ways to capitalize on visitors from any page

Looking at just the home page of your website to ensure a user gets to the “most important” areas of your website can be a big mistake. I have seen some groups state that you MUST put a tool to search the MLS and a tool for CMA’s prominent on your home page because that’s [...]

Avoid the Google Content Network – At least at first

I find that when everyone gets started on Google and advertising with Google PPC (Pay Per Click) they either leave all the check boxes checked or start checking as many boxes as possible. This can make your first campaigns not as effective and can make them very costly to you. I want to make sure [...]

Traffic Generating Keywords vs. Conversion Keywords

As you are continuing to practice your SEO skills through development of content and use of tools like WordTracker to find the most often searched words, sometimes we lose track of which words are the ones generating traffic and which ones are actually leading to conversions. The high volume search phrases “myarea real estate” are [...]

Google Changes its Ad Formula & Why you need to know

If you have a Google (R) adwords account we hope that you have logged in to it in the last several days. What you noticed is a message announcing a change to how Google will determine which ads appear above the search results. So what did they do and most importantly how will this affect [...]

3 Tips to Improve Your Search Results by Google!

Succeeding in organic results in Google, may be time consuming but it doesn’t have to be a total mystery! Google, has a wonderful webmaster center where you can learn many of the tips to succeed. Now…hold on….you are saying “I am not a webmaster, I am a real estate agent”, that’s ok! These tips can [...]

SEO Efforts with a Sitemap = Success in Search Engines

In order for you to succeed with your SEO efforts, you will want as many of your pages visible to Google, Yahoo, MSN and the other search engines as possible! Now, you have probably read that the search engines have “spiders” constantly searching the web for new pages, but they won’t always get to all [...]