Google Ads – Location, Location, Location

You know the saying about real estate right? It’s all about location, location, location. Today we thought we would cover some discussion about your ad location when you are using Google Adwords or any pay per click advertising. After all you are paying to play the game so you should spend some time looking at [...]

5 Reasons to Use Misspelled Words in Your Ads

Have you ever thought of using misspelled words in your paid advertising? It is one of the most overlooked and underutilized advertising methods in the paid advertising world. Thanks to many great word processing programs (and maybe just not paying attention) that auto correct typing many of us (myself included) misspell words when we are searching [...]

5 Different Ways to Use Your Domain Name in Google Ads

Have you ever tried to change how your domain name is displayed in your ads? Hopefully you have tested out different methods and different display types with your domain name in your Google Pay Per Click ads. A better question might be why even try? The main reason you try different ads is to appeal [...]

4 Reasons Not to Use More Than 20 Words Per Ad

Has anyone ever read the sentence in Google where they tell you not to use more than 20 words per ad? It is right above the area where you add new keywords to an ad group. This small one sentence is terrific advice that unfortunately I rarely see followed. I have seen ads that have [...]

Right Keywords Increases Ad Performance

When we are setting up a new Google Adwords campaign it is important to be as specific as possible with the ad and the keywords that you select. We found that some of the biggest frustrations with Google Adwords is what words should people select to advertise on and then once they have those words [...]

Google Match Types – Broad vs Exact Which is better?

For those who are new to Google Adwords there are 4 different types of matching that can be done for your ads. They are as follows: Broad Match Exact Match Phrase Match Negative Match These are used when you add words to your ad groups. For today’s post we are going to cover Broad Match [...]

4 Reasons Not to Point Google Ads to Your Home Page

One of the things that can frustrate anyone who uses Google AdWords is not seeing results. Now one of the surest ways to make sure you don’t get the results you desire is to drive all visitors from Your Google AdWords Campaign to your home page. There are reasons for this so we will go [...]

4 Reasons to use Google Conversion code

Google Adwords is a great program to get traffic to your website instantly. In fact it is the quickest way that you can get visitors to your website. Now having people visit your real estate website is great but having them convert to buyer leads or selling leads is better. So how can you tell [...]

Click Through Rate – Make Sure You Check Your Cost

With all of the great tools that Google has to report to you what is going on with your ads, campaigns, and keywords it is quite easy to get soley focused on a few stats and the one that is, in my opinion, the easiest to get focused on is CTR or Click Through Rate. [...]

Avoid the Google Content Network – At least at first

I find that when everyone gets started on Google and advertising with Google PPC (Pay Per Click) they either leave all the check boxes checked or start checking as many boxes as possible. This can make your first campaigns not as effective and can make them very costly to you. I want to make sure [...]