3 FREE Google Tools You Can’t Miss

As you are working on your overall search engine marketingefforts, it is nice to see how Google is tracking your progress.   A wonderful free resource is the Google Webmaster Tools.  This allows you to track keep track of your websites with Google and stay on top of things like your Sitemaps and the most [...]

5 Ways to Use Audio Testimonials to Capture More Visitors

Ever had that one client who was responsible for 12 referrals? Ever wonder how you could capture that engery and enthusiam to help you when you needed it? That is the power of audio testimonials. Now using audio testimonials is by far not a new idea but using them effectively and in the right places [...]

Google Ads – Location, Location, Location

You know the saying about real estate right? It’s all about location, location, location. Today we thought we would cover some discussion about your ad location when you are using Google Adwords or any pay per click advertising. After all you are paying to play the game so you should spend some time looking at [...]

The War and Peace of BLOG Post Titles

A recent post on RSS Pieces entitled, “What Pamela Anderson can teach you about calling readers to action on your blog” by REBlogGirl was a wonderful post on creating calls to action (one of the most overlooked aspects on webpages and BLOGS I think) on your BLOG to make those visitors become contacts!  Although that is [...]

7 Rules for Buying Real Estate Domain Names

Ok so I have to confess I am what they call a domain attic. I still own over 100 domain names for different real estate websites that I promised my family I would create or do something with. The real problem isn’t that I own over 100 domain names but I am not using them. [...]

Real Estate SEO – 3 Tips to succeed today

What is standing in the way of most real estate professionals and success in the search engines is something that is not technical at all.  The reality is that most real estate professionals don’t understand the simple benefits of keywords and the content on their website.  Here are some tips to break down the fears [...]

6 Reasons to Update Your Blog Every Week

How many have started a blog and then after 2 or 3 weeks stopped updating it? Admit that it is hard to keep a blog up to date with a busy real estate schedule but if you set some time aside it won’t seem so daunting. In fact if you just set aside 10-15 minutes [...]

Web Developer vs. Web Marketer

As the new year is fresh and many real estate professionals rush to enhance or start their web presence we wanted to share some of the differences between a web developer vs. a web marketer so everyone knows what they are getting into.  Some companies exist to put up websites for individuals in real estate [...]

5 Reasons to Use Misspelled Words in Your Ads

Have you ever thought of using misspelled words in your paid advertising? It is one of the most overlooked and underutilized advertising methods in the paid advertising world. Thanks to many great word processing programs (and maybe just not paying attention) that auto correct typing many of us (myself included) misspell words when we are searching [...]

5 Different Ways to Use Your Domain Name in Google Ads

Have you ever tried to change how your domain name is displayed in your ads? Hopefully you have tested out different methods and different display types with your domain name in your Google Pay Per Click ads. A better question might be why even try? The main reason you try different ads is to appeal [...]